The UK pet industry is thriving, and the cat sitting market will continue to see unrivalled growth over the next few years.
The Pet Food Manufacturers Association (PFMA) estimates that some 12 million homes across the UK are now ruled by a cat. That’s an increase from 7.5 million cats the year before! This presents a substantial opportunity to provide quality assured cat sitting services to a broad range of people taking regular breaks and holidays.
Our franchise provides cat-loving professionals with an opportunity to take a slice of this market in their own area, with support and guidance from an established, premier brand. The Cat Butler is recognised, trusted and, along with the UK pet industry, continues to grow each year.
If you are really passionate about cats and want to build a profitable and sustainable business as part of a premier brand, then The Cat Butler franchise offers some real commercial advantages.
The Cat Butler Brand
We’ve been building our brand since 2015 and continue to do this as we grow our franchise network and regional and national presence.
Cat sitting and home care & security – it’s not often you can combine two distinct services into one successful business model. We’ve managed to do this with our cat sitting and home care and security service. It’s a combination that works incredibly well and gives our customers peace of mind that their cats and their home are well looked after while they are away.
Training & Support
We are cat experts - because we only work with cats, we've built up a vast amount of knowledge and expertise in cat care over the years, so it is unlikely that you will come across a situation that we haven't already encountered.
Comprehensive induction training programme – our induction training programme covers all areas of how to run a successful Cat Butler franchise looking at operations, systems, marketing, financial and service management so that when you start trading, you can hit the ground running to get your business off to a flying start.
Full franchise support - whatever you need, and whenever you need it, we are here to support you. We’ve learned a lot since we launched The Cat Butler. As a franchise, you can tap into those years of experience, knowledge, and general know-how. There aren’t many challenges that we haven’t overcome ourselves; if you find one, we will tackle it together!
Our website - a central part of our ongoing marketing and brand development campaigns, our website offers an online, central portal for all aspects of our business. We work hard to maximise its effectiveness so that when customers search for cat sitting services in your local area, they will find The Cat Butler at the top of the search engine listings.
- A bespoke website that is responsive for all devices.
- Location search, e.g. postcode entry for customers to find their nearest Cat Butler.
- Mini personalised website for each Cat Butler franchise location.
- A blog/information area containing general blogs, news items and cat care articles (this is great for driving search engine traffic)
- The ability for franchisees to create, update and post content on their mini-sites.
- Customer reviews via Trustist reviewing platform.
- Animated video production to introduce The Cat Butler service to potential clients.
Targeted digital marketing campaigns – our website is optimised to work naturally with the main search engines; we use a variety of other tools to promote the brand nationally and locally. We are experts across a variety of different digital media processes and platforms so that your local marketing budget can be used to its maximum impact for business generation.
Business Tools & Performance
Business management systems - generating business really is the key to your success as a Cat Butler franchisee. We already have the systems in place for you to use and benefit from to make this happen. Access is provided to the Cat Butler management information system used by each franchisee to plan, schedule and manage the business in the franchise area, including invoicing and financial management.
Business performance Information – our financial management system enables you to identify your KPIs (Key Performance Indicators) in all key business areas. We can work with you to identify areas where the business is underperforming and then rectify that with the appropriate action.
The Cat Butler operations system and manual – everything we do in the business daily has been carefully detailed and contained in the comprehensive operations manual. The induction training programme provided to new franchisees is based upon this manual, and all franchisees have access to and use it as a reference tool on an ongoing basis to assist them in their day to day operations.
Profit Potential & Business Model
Fast potential profitability – As a franchisee, you have the potential to generate earnings almost immediately. People go away from home at all different times of the year, and whilst there are some peak times for demand (summer and school holidays are especially busy), we provide our services all year round. Even those who don't own cats are potential customers for your business, given our home care and security services.
High-profit potential – With low start-up costs and overheads (most franchisees work from home), The Cat Butler franchise can be a highly profitable business. Most clients use us repeatedly (because of the excellent service that we provide), so the business income increases each year in line with the increase in our client base.
Flexible business model – Most clients are flexible about the times of the day that our services are delivered so the business can be operated in a way to suit you and your lifestyle and family commitments. If you are an early bird, you can work early morning, or if you have children, you can work during school hours. It’s easy to plan the day to avoid the peak traffic times, and any admin work can be carried out at a time to suit you.
Simplified business model - The Cat Butler is a business format that has been designed to be as simple and straightforward as possible. If you are a Cat Lover looking for a business, then with our training and support systems, you will be in a strong position to build and operate a successful business doing something that you love as part of a group of like-minded people.
Complete Start-up Package
We give you everything you need to get your business off to a flying start in your local area and start generating earnings immediately:
- Exclusive franchise territory area.
- Exclusive use of The Cat Butler® brand in your area.
- Strong brand identity and social media presence with over 140,000 followers.
- Full training in all aspects of the business.
- Step-by-step operations manual.
- Your own personal mini-page on The Cat Butler® website.
- Personalised stationery + marketing materials.
- Three-month business launch marketing programme.
- Leaflet delivery in your local area.
- Vehicle livery.
- A pack of branded clothing.
- Bespoke operational software to manage the business.
- Access to the online member forum for keeping in touch with other franchisees - ask for advice and share tips.
- On-going expert HQ support and advice.
Find Out More
If you love what you've heard so far, why not get in touch and have a more in-depth chat with us. We'd love to learn more about you too!