Two of our Buckinghamshire-based franchisees, Sam and Andy Heggie from The Cat Butler Thame and Des Royle from The Cat Butler Chesham, have teamed up to launch a festive 12-week radio advertising campaign in partnership with Bucks Radio.
Their charming campaign introduces listeners to KAT-erina, a sophisticated feline who’s less than thrilled when her humans mention “the cattery.” Luckily, her clever friend Felix steps in with a better idea - The Cat Butler, of course!
"We wanted to create something more engaging than a standard business advert,” explains Sam Heggie, franchise owner of The Cat Butler Thame. “Our focus is on exceptional, in-home cat care - showing that cats are happiest and most relaxed in their own familiar surroundings rather than in a cattery or pet hotel, no matter how lovely those might be."
Sam adds, “Working with the professional team at Bucks Radio has been a meow-vellous experience for both The Cat Butler Thame and Chesham. We’re so excited to hear our campaign live!”
Des Royle, franchise owner of The Cat Butler Chesham, agrees that the festive season was the ideal time to bring the idea to life; "People are making travel plans and family visits, so it’s the ideal moment to remind them that their cats deserve a joyful, stress-free holiday too. Partnering with Sam and the Bucks Radio team helped us find just the right voice and tone - I can’t wait to hear the ad go live! Hopefully, it’ll bring a smile to listeners across Buckinghamshire."
Running throughout the festive period, the campaign helps busy cat owners in Thame and Chesham discover how simple it is to give their pets the best gift of all - the comfort of home with expert cat sitting from The Cat Butler.
Tune in to Bucks Radio this Christmas to hear KAT-erina and Felix’s story - and find out why cats across Buckinghamshire are purring with delight!
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